Investing in

Serena

Real estate

Dubai Property Market

0

Property sale volume

0 B

Property sale value (AED)

A tranquil take on modern living

One of Dubai’s newest developments, Serena’s property selection offers a tranquil take on modern living. Far enough from Downtown Dubai to ensure quiet, but close enough to offer access to all activities, the region offers great opportunities for investors, couples, and families alike.

Forming a part of the wider Dubailand community, much of the area has been managed by renowned developers Dubai Properties. Its three main gated communities comprise Casa Dora, Bella Casa, and Casa Viva, with ample investment prospects elsewhere.

The elegant, sophisticated architecture found across this unique community – coupled with its wide array of amenities, greenery, and essential services – makes Serena a prime location for real estate investment.

Available
Properties

  • Abu Dhabi
  • Ajmal Makan City
  • Al Barari
  • Al Habtoor City
  • Al Jaddaf
  • Al Marjan Island
  • Al Sufouh
  • Arabian Ranches
  • Arjan
  • Business Bay
  • City of Arabia
  • Damac Hills
  • DAMAC Lagoons
  • Downtown Dubai
  • Dubai
  • Dubai Creek Harbour
  • Dubai Creekside
  • Dubai Harbour
  • Dubai Healthcare City
  • Dubai Hills
  • Dubai Hills Estate
  • Dubai Islands
  • Dubai Marina
  • Dubai Maritime City
  • Dubai Science Park
  • Dubai South
  • Dubai Sports City
  • Dubai Studio City
  • Dubailand
  • Emaar Beachfront
  • Featured
  • IMPZ
  • Jebel Ali
  • Jumeirah Beach Residence
  • Jumeirah Golf Estates
  • Jumeirah Lake Towers
  • Jumeirah Village Circle
  • Jumeirah Village Triangle
  • La Mer
  • Liwan
  • Madinat Jumeirah Living
  • Majan
  • Marjan Island
  • MBR City
  • Meydan
  • Meydan Horizon
  • Mohammed Bin Rashid City
  • Motor City
  • Mudon
  • Nad Al Sheba
  • Oman
  • Palm Jumeirah
  • Ras Al Khaimah
  • Rashid Yachts and Marina
  • Serena
  • Sharjah
  • Sheikh Zayed Road
  • Sobha Hartland
  • South Bay
  • The Valley
  • Town Square
  • Uptown Dubai
  • Wadi Al Safa 2
  • Yas Island
  • Zabeel
Art Bay
featured

Ellington Properties
Al Jaddaf
Starting price - from AED 1,700,000 | GBP 366,063
The Waterway
featured

Prestige One
Meydan
Starting price - from AED 1,200,000 | GBP 257,640
The Acres
featured

Meraas
Dubailand
Starting price - from AED 5,900,000 | GBP 1,280,890
Mangrove

Emaar Properties
Dubai Creek Harbour
Starting price - from AED 1.6M | GBP 347,300
The Orchard Place 2

Peak Summit Developments
Jumeirah Village Circle
Starting price - from AED 687,000 | GBP 149,484
Mirage at The Oasis

Emaar Properties
Dubailand
Starting price - from AED 15,800,000 | GBP 3,445,887
Albero

ORO24
Liwan
Starting price - from AED 790,000 | GBP 172,290
Ocean Star

Emaar Properties
Rashid Yachts and Marina
Starting price - from AED 1,700,000 | GBP 368,989
Q Garden Lofts

Ays Developments
Jumeirah Village Circle
Starting price - from AED 510,000 | GBP 110,947
Sonate

Condor Developers
Jumeirah Village Triangle
Starting price - from AED 706,500 | GBP 153,653
Sobha Orbis

Sobha Realty
Motor City
Starting price - from AED 981,154 | GBP 214,067
Six Senses

Select Group
Dubai Marina
Starting price - from AED 5,800,000 | GBP 1,268,800
Binghatti Hills

Binghatti
Dubai Science Park
Starting from - AED 777,777 | GBP 171,586
Diamondz

Danube Properties
Jumeirah Lake Towers
Starting price - from AED 1,100,000 | GBP 240,700
Cala Del Mar

Ellington Properties
Marjan Island
Starting price - from AED 2,295,000 | GBP 502,302
The Spark

ESNAAD
Mohammed Bin Rashid City
Starting from - AED 1,085,000 | GBP 239,900
Binghatti Apex

Binghatti
Jumeirah Village Circle
Starting from - AED 649,999 | GBP 142,396
Fia

Nshama
Town Square
Starting price - from AED 780,888 | GBP 172,660
Valo

Emaar Properties
Dubai Creek Harbour
Starting price - from AED 1,790,000 | GBP 391,621
Seaside

Prestige One
Dubai Hills
Starting price - from AED 1,917,000 | GBP 412,402
Riwa

Meraas
Madinat Jumeirah Living
Starting price - from AED 2,350,000 | GBP 513,624
Lillia

Emaar Properties
The Valley
Starting price - from AED 2,000,000 | GBP 431,400
Empire Estates

Empire Developments
Arjan
Starting from - AED 790,000 | GBP 170,300
Vida Residences

Emaar Properties
Dubai Hills Estate
Starting price - from AED 1,400,000 | GBP 299,145
The Sapphire

DAMAC Properties
Sheikh Zayed Road
Starting price - from AED 2,710,000 | GBP 587,652
Binghatti Phantom

Binghatti
Jumeirah Village Circle
Starting from - AED 999,999 | GBP 216,942
Golf Gate 2

DAMAC Properties
DAMAC Hills
Starting price - from AED 1,279,000 | GBP 277,527
DAMAC Casa

DAMAC Properties
Al Sufouh
Starting price - from AED 2.5M | GBP 558,727
DAMAC Lagoons

DAMAC Properties
Damac Lagoons
Starting price - from AED 2,850,000 | GBP 624,589
Sobha One

Sobha Realty
Sobha Hartland
Starting price - from AED 1.64M | GBP 364,557
Elitz 3

Danube Properties
Jumeirah Village Circle
Starting price - from AED 742,000 | GBP 160,000
Palm Beach Towers

Nakheel Properties
Palm Jumeirah
Starting price - from AED 4,200,000 | GBP 905,374
Golf Vista Heights

London Gate
Dubai Sports City
Starting price - from AED 465,000 | GBP 100,000
Expo City Dubai

Expo City Dubai
Dubai South
Starting price - from AED 1,999,000 | GBP 428,791
Barari Views 2

Samana Developers
Majan
Starting price - from AED 674,000 | GBP 144,104
Ayala

Nshama
Town Square
Starting price - from AED 800,888 | GBP 171,553
Orra The Embankment

Prestige One
Jumeirah Lake Towers
Starting price - from AED 1,500,000 | GBP 321,304
LIV Waterside

LIV Development
Dubai Marina
Starting price - from AED 2,300,000 | GBP 491,443
Vista

Prestige One
Dubai Sports City
Starting price - from AED 630,000 | GBP 134,525
Pearl House III

Imtiaz Developments
Jumeirah Village Circle
Starting price - from AED 630,000 | GBP 134,938
Bayz 101

Danube Properties
Business Bay
Starting price - from AED 979,000 | GBP 210,605
Aeon

Emaar Properties
Dubai Creek Harbour
Starting price - from AED 1,710,000 | GBP 368,172
Club Drive

Emaar Properties
Dubai Hills Estate
Starting price - from AED 1,570,888 | GBP 336,886
Westwood Grande

Imtiaz Developments
Jumeirah Village Circle
Starting price - from AED 606,000 | GBP 130,471
Avonlea

Emaar Properties
Rashid Yachts and Marina
Starting price - from AED 1,600,000 | GBP 342,880
Skyhills Residences

Octa Properties
Dubai Science Park
Starting price - from AED 617,777 | GBP 131,755
Maya 5

AveNew
Jumeirah Village Triangle
Starting price - get in touch for further details
Ra1n

Object 1
Jumeirah Village Circle
Starting price - AED 930,000 | GBP 200,601
Mercer House

Ellington Properties
Uptown Dubai
Starting price - from AED 900,000 | GBP 193,770
Lagoon Views

DAMAC Properties
Damac Lagoons
Starting price - from AED 979,000 | GBP 209,836
Red Square

Tiger Properties
Jumeirah Village Triangle
Starting price - AED 495,000 | GBP 105,887
Nobles Tower

Tiger Properties
Business Bay
Starting price - AED 1,900,000 | GBP 406,647
Lilium Tower

Tiger Properties
Jumeirah Village Triangle
Starting price - get in touch
Moonstone

DURAR Group
Al Majan Island
Starting price - from AED 1,888,888 | GBP 280,497
Bayline

Emaar Properties
Rashid Yachts and Marina
Starting price - from AED 2.34M | GBP 508,766
Vela Viento

Omniyat
Business Bay
Starting price - from AED 18.6M | GBP 3,992,170
Aveline

Citi Developers
Jumeirah Village Circle
Starting price - from AED 595,000 | GBP 128,140
10 Oxford

Iman Developers
Jumeirah Village Circle
Starting price - from AED 674,850 | GBP 109,300
Ellington Views I

Ellington Properties
Ras Al Khaimah
Starting price - from AED 1,450,000 | GBP 315,464
Sportz

Danube Properties
Dubai Sports City
Starting price - from AED 590,000 | GBP 128,413
Aark Residences

DECA Properties
Dubailand
Starting price - from AED 830,000 | GBP 181,101
Barari Views

Samana Developers
Al Barari
Starting price - from AED 749,000 | GBP 166,020
One River Point

Ellington Properties
Business Bay
Starting price - from AED 1.4M | GBP 310,832
Gardenia Bay

Aldar Properties
Yas Island
Starting price - from AED 805,000 | GBP 177,837
Volga Tower

Tiger Properties
Jumeirah Village Triangle
Starting price - from AED 1.5M | GBP 331,207
The Orchard Place

Peak Summit Developments
Jumeirah Village Circle
Starting price - from AED 699,378 | GBP 157,584
Naya

Nakheel Properties
MBR City
Starting price - from AED 1,700,000 | GBP 380,210
Manhattan Samana

Samana Developers
Jumeirah Village Circle
Starting price - from AED 689,000 | GBP 155,400
Azizi Venice

Azizi Developments
Dubai South
Starting price - from AED 480,000 | GBP 103,432
Palm Jebel Ali

Nakheel Properties
Jebel Ali
Starting price - from AED 18M | GBP 4.03M
Creek Views III

Azizi Developments
Dubai Healthcare City
Starting price - from AED 1,085,000 | GBP 239,000
Azizi Grand

Azizi Developments
Dubai Studio City
Starting price - from AED 996,000 | GBP 218,800
Azizi Vista

Azizi Developments
Dubai Studio City
Starting price - from AED 1M | GBP 219,800
Beach Oasis

Azizi Developments
Dubai Studio City
Starting price - from AED 822,500 | GBP 180,700
Samana Portofino

Samana Developers
Dubai Production City
Starting price - from AED 670,000 | GBP 145,800
Volta

DAMAC Properties
Downtown Dubai
Starting price - from AED 1.67M | GBP 363,300
ANWA ARIA

Omniyat
Dubai Maritime City
Starting price - from AED 1.1M | GBP 237,500
La Mer Villas

Ellington Properties
La Mer
Starting price - from AED 330,000,000 | GBP 71,136,000
Golf Views

Samana Developers
Dubai Sports City
Starting price - from AED 649,000 | GBP 139,000
399 Hills Park

National Properties
Dubai Hills
Starting price - from AED 1.5M | GBP 321,000
The Haven

Meraki Developers
Dubai Land
Starting price - from AED 490,000 | GBP 104,700
Riviera Reve

Azizi Developments
Meydan
Starting price - from AED 1.5M | GBP 320,000
Jomana

Meraas
Madinat Jumeirah Living
Starting price - from AED 1.91M | GBP 409,000
The Opus

Omniyat
Business Bay
Starting from - AED 4.34M | GBP 927,000
Skyros

Samana Developers
Arjan
Starting price - from AED 758,000 | GBP 159,800
Orla

Omniyat
Palm Jumeirah
Starting price - from AED 51,059,400 | GBP 10.92M
South Bay

Dubai South Properties
Residential District of Dubai South
Starting price - from AED 1.9M | GBP 405,000
Hadley Heights

LEOS Developments
Jumeirah Village Circle
Starting from - AED 559,000 | GBP 119,800
Ellington House IV

Ellington Properties
Dubai Hills Estate
Starting price - from AED 1,997,828 | GBP 425,800
Ajmal Makan City

Ajmal Makan
Sharjah
Starting price - from AED 365,000 | GBP 77,400
Aida

DarGlobal
Muscat, Oman
Starting from - AED 1,350,000 | GBP 282,700
Reeman Living

Aldar Properties
Al Shamhka Neighbourhood
Starting from - AED 407,000 | GBP 85,400
Verde

Sobha Realty
Jumeirah Lake Towers
Starting price - from AED 1.8M | GBP 380,850
Arbor View

Ellington Properties
Arjan
Starting price - from AED 800,000 | GBP 171,600
Al Habtoor Tower

Al Habtoor Group
Al Habtoor City
Starting price - from AED 2.1M | GBP 447,000
MAG 330

MAG
City of Arabia
Starting price - from AED 760,000 | GBP 164,000
Vela

Omniyat
Business Bay
Starting price - from AED 30 Million | GBP 6.56 Million
Jouri Hills

Arada
Jumeirah Golf Estates
Starting price - from AED 3,999,000 | GBP 850,000
Binghatti House

Binghatti
Jumeirah Village Circle
Starting from - AED 860,000 | GBP 187,627
Sobha Hartland II

Sobha Realty
Sobha Hartland II
Starting price - from AED 22,700,000 | GBP 4,967,745
Sobha Reserve

Sobha Realty
Wadi Al Safa 2
Starting price - from AED 7.7M | GBP 1.69M
Seapoint Tower 1

Emaar Properties
Emaar Beachfront
Starting price - from AED 2.95M | GBP 636,136
Riverside Crescent

Sobha Realty
Sobha Hartland II
Starting price - from AED 1.14M | GBP 245,974
Mudon

Dubai Properties
Mudon
Starting price - contact us
Sobha Sea Haven

Sobha Realty
Dubai Harbour
Starting price - from AED 3.6M | GBP 794,760
DAMAC Hills 1

DAMAC Properties
Damac Hills
Starting price - from AED 550,000 | GBP 121,131
Ocean House
sold out

Ellington Properties
Palm Jumeirah
Starting price - from AED 8.45M | GBP 1.81M
Nautica
sold out

Select Group
Dubai Maritime
Starting price - from AED 1.6M | GBP 358,900
Onyx
sold out

Binghatti
Jumeirah Village Circle
Starting from - AED 950,000 | GBP 206,830
The Crestmark
sold out

Ellington Properties
Business Bay
Starting price - from AED 1,426,828 | GBP 307,634
The Sanctuary
sold out

Ellington Properties
MBR City
Starting price - from AED 16 Million | GBP 3.4 Million
Binghatti Amber
sold out

Binghatti
Jumeirah Village Circle
Starting from - AED 550,000 | GBP 119,564
Fashionz by Danube
sold out

Danube Properties
Jumeirah Village Triangle
Starting price - from AED 687,000 | GBP 149,475
The Quayside
sold out

Ellington Properties
Business Bay
Starting price - from AED 1.3M | GBP 283,514
Ellington Beach House
SOLD OUT

Ellington Properties
Palm Jumeirah
Starting price - from AED 4.5M | GBP 1,017,113
Upper House
sold out

Ellington Properties
Jumeirah Lakes Towers
Starting price - from AED 750,000 | GBP 169,518
Luxor
sold out

Imtiaz Developments
Jumeirah Village Circle
Starting price - from AED 761,027 | GBP 160,000
Coral Reef
sold out

DAMAC Properties
Dubai Maritime City
Starting price - from AED 1.66M | GBP 354,800
Oxford Gardens
sold out

Iman Developers
Arjan
Starting price - from AED 511,717 | GBP 109,300
Viewz by Danube
sold out

Danube Properties
Jumeirah Lake Towers
Starting price - from AED 990,000 | GBP 216,864
Elitz 2
sold out

Danube Properties
Jumeirah Village Circle
Starting price - from AED 650,000 | GBP 139,000
Arabian Ranches III
sold out

Emaar Properties
Arabian Ranches
Starting price - from AED 2.1M | GBP 463,196
The Valley
Sold out

Emaar Properties
The Valley
Starting price - from AED 1.65M | GBP 363,340
Belmont Residences
Sold out

Ellington Properties
Jumeirah Village Triangle
Starting price - from AED 615,000 | GBP 139,078
La Vie
Sold Out

Dubai Properties
Jumeirah Beach Residence
Starting price - from AED 1.3M | GBP 293,986
Casa Viva
Sold Out

Dubai Properties
Serena
Starting price - from AED 1.8M | GBP 407,474
Arabella III
Sold Out

Dubai Properties
Mudon
Starting price - from AED 2M | GBP 452,749
Creek Vista Heights
Sold Out

Sobha Realty
Sobha Hartland
Starting price - from AED 1.7M | GBP 275,750
Emaar Beachfront
Sold Out

Emaar Properties
Emaar Beachfront
Starting price - from AED 2.8M | GBP 617,595

GET MORE
INFORMATION

Download the brochure

Serena's Property Market Performance

Serena property statistics for 3-bedroom villas and townhouses:

  • The average asking sales price in Serena in October 2023: AED 2.6M
  • The average asking sales price in Serena in October 2023 per sq.ft: AED 1,056
  • The average transaction sales price in Serena in October 2023: AED 2.2M
  • The average transaction sales price in Serena in October 2023 per sq.ft: AED 1,026

Taking its initial inspiration from the Mediterranean designs found across Spain and Portugal, Dubai Properties’ Serena villa and townhouse range has naturally become a sought-after location.

With parks, shopping malls, excellent schooling, healthcare facilities, a theme park, and golf course all within a short drive, Serena is the destination of choice for those wanting activity and serenity in equal measures. 

Average capital appreciation in Serena over the past 12 months

Being one of Dubai’s most-recently completed property projects, Serena properties have seen a steady upward curve in growth since the beginning of 2022. In the space of just two years, the region has enjoyed a 27% increase in average transaction sales prices, and the addition of further features will only serve to stimulate future growth.

Such a figure is bolstered by 2023’s statistics. January to December saw a 21% increase in average transaction prices – impressive figures considering the number of recent global economic downturns.

This data demonstrates that capital appreciation in Serena operates in an isolated fashion to globalised trends. As investment continues to bloom, Dubai’s Mediterranean quarter boasts a real estate sector set to go from strength-to-strength, and still some years away from realising its true potential.

How to Choose a Property in Serena

The potential growth opportunities, luxury lifestyle, and villa-dominated landscape make the locale a premium choice for anyone wanting a condominium alternative. When choosing a property investment in the region, you’ll find three distinct districts: Bella Casa, Casa Dora, and Casa Viva.

Bella Casa features a beautiful selection of semi-detached villas and townhouses with up to 4 bedrooms. It’s ideal for high-income families, being set in green surrounds, with excellent connectivity to Dubai’s financial districts. Being the oldest development in Serena, you’ll naturally find it the most thriving, albeit with less real estate remaining for would-be  investors.

Casa Dora is Portuguese-inspired in much of its architecture, offering a sumptuous range of 2 and 3 bedroom villas and townhouses. One of Dubai’s most-luxurious destinations, properties in Casa Dora can be more affordable than similar-sized dwellings found closer to downtown Dubai, and its proximity to the Emirates Road makes it easy to commute for work or play.

Casa Viva is a quiet, community-focused neighbourhood, holding 2, 3, and 4-bedroom townhouses and semi-detached villas. It’s also on the doorstep of the Sustainable City, with a public service bus stop walkable in 10 minutes. 

The Rental Market in Serena

Dubai’s tax-free status, gorgeous climate, and low-crime levels have opened the region up to countless foreign workers. With expat numbers only set to increase in future, rental properties are in high demand.

  • Average rental price for Serena properties: AED 154,556 | GBP 33,041 per annum
  • Average gross yield for 3-bedroom properties in Serena: 6.3%

Serena’s rental market is dominated by villas and houses, so those looking to invest in a buy-to-rent property will need to appeal to working couples or families. Whilst there is a selection of one-bedroom apartments in the region, the majority of properties boast two bedrooms or more. 

Serena real estate outlook

An exciting future beckons for investors of real estate in Serena. The style of architecture, excellent amenities, and distance from the country’s main conurbation offer a unique opportunity.

As of November 2023, the average sales price for a 2-bedroom villa or townhouse is AED 1.8M. This converts to an average yearly rental price of AED 135,500 with a yield of 7.10%.

Throughout 2023, average property prices experienced a 14% rise. As the final large property development comes to a close in the area, demand for property is likely to become ever more competitive.

Serena location and lifestyle

Serena villas and townhouses are among the country’s most luxurious locations. Residents live in close proximity to a huge array of facilities, including schools, sports venues, and natural beauty spots.

Education 

Serena has an excellent choice of education for those with babies or children. GEMS Metropole School follows the UK’s National Curriculum, and you’ll also find Fairgreen International School, and GEMS Vertus School just a short drive away from the region’s main developments. Serena offers Blossom Mudon Nursery, Creakids, and Step-by-Step.

Healthcare

A 10-minute drive from Serena takes you to Aster Medical Centre, a hospital with an excellent reputation amongst foreign investors in the area. A similar distance travelled will also lead you to the Aster and Mediclinics – both situated in the Arabian Ranches region of the country.

Shopping

Serena’s shopping experience is steadily growing in line with its three main property developments. The Community Centre’s range of retail outlets is increasing, with entertainment facilities on site. You’ll also find the Village Community Mall, around 10 minutes’ drive away. Alongside many smaller stores, Serena has a great selection of supermarkets within a 15-minute drive. 

Leisure activities

Serena’s residents don’t just live in a stylish idyll – there’s a vast amount of things to do just a short drive away. You’ll find premium spas, gyms, and parks in abundance, and those with children – or simply young at heart – will never tire of the IMG Worlds of Adventure Theme Park; found just over 15 minutes’ drive away.

A sumptuous selection of white sandy beaches can be reached within half-hour’s drive, including the famous Marina Beach. Keen golfers can find a delightfully challenging course in the nearby Arabian Ranches, and two popular attractions – the Butterfly and Miracle Gardens – are also within driving distance.

What is the mix of off-plan and completed properties in Serena?

As of January 2024, the majority of Serena’s properties are completed, or ‘ready’. The region is dominated by its three main developments – Bella Casa, Casa Dora, and Casa Viva. The latter of these was completed in 2020.

WHAT INVESTMENT BUDGET DO YOU NEED TO BUY PROPERTY IN SERENA?

Prices in Serena start at AED 1,800,000, for a 2-bedroom villa or townhouse. If you’re investing in property to actually live in yourself, you’ll also need to factor in visa fees, school fees, and any insurance required.

IS SERENA A GOOD PLACE TO LIVE?

Serena is a residential area for couples and families, with great options for education, healthcare, and entertainment virtually on your doorstep. Most tourists prefer Downtown Dubai for their vacation, given it’s the busiest region in the country, whereas Serena is dominated by those staying long-term.

WHO IS THE DEVELOPER OF SERENA?

Serena has been created by Dubai Properties, one of the UAE’s most prestigious developers. Operating for 18 years in residential real estate, Dubai Properties adapt to the needs of the international investment market, with high-class residences in Serena, Business Bay, Dubailand, and more.

SPEAK TO AN
INVESTMENT
CONSULTANT

Get in touch with an investment consultant to explore the best current opportunities, as well as get access to live availability and pricing.

×





DOWNLOAD
THE BROCHURE

Enter your details below to get your copy.

By submitting this form you agree to subscribe to updates from M&M Real Estate and be sent information in relation to its products and services.