Dubai Property Market
- 36% YoY
Property sale volume
- 20% YoY
Property sale value (AED)
A tranquil take on modern living
One of Dubai’s newest developments, Serena’s property selection offers a tranquil take on modern living. Far enough from Downtown Dubai to ensure quiet, but close enough to offer access to all activities, the region offers great opportunities for investors, couples, and families alike.
Forming a part of the wider Dubailand community, much of the area has been managed by renowned developers Dubai Properties. Its three main gated communities comprise Casa Dora, Bella Casa, and Casa Viva, with ample investment prospects elsewhere.
The elegant, sophisticated architecture found across this unique community – coupled with its wide array of amenities, greenery, and essential services – makes Serena a prime location for real estate investment.
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Serena's Property Market Performance
Serena property statistics for 3-bedroom villas and townhouses:
- The average asking sales price in Serena in October 2023: AED 2.6M
- The average asking sales price in Serena in October 2023 per sq.ft: AED 1,056
- The average transaction sales price in Serena in October 2023: AED 2.2M
- The average transaction sales price in Serena in October 2023 per sq.ft: AED 1,026
Taking its initial inspiration from the Mediterranean designs found across Spain and Portugal, Dubai Properties’ Serena villa and townhouse range has naturally become a sought-after location.
With parks, shopping malls, excellent schooling, healthcare facilities, a theme park, and golf course all within a short drive, Serena is the destination of choice for those wanting activity and serenity in equal measures.
Average capital appreciation in Serena over the past 12 months
Being one of Dubai’s most-recently completed property projects, Serena properties have seen a steady upward curve in growth since the beginning of 2022. In the space of just two years, the region has enjoyed a 27% increase in average transaction sales prices, and the addition of further features will only serve to stimulate future growth.
Such a figure is bolstered by 2023’s statistics. January to December saw a 21% increase in average transaction prices – impressive figures considering the number of recent global economic downturns.
This data demonstrates that capital appreciation in Serena operates in an isolated fashion to globalised trends. As investment continues to bloom, Dubai’s Mediterranean quarter boasts a real estate sector set to go from strength-to-strength, and still some years away from realising its true potential.
How to Choose a Property in Serena
The potential growth opportunities, luxury lifestyle, and villa-dominated landscape make the locale a premium choice for anyone wanting a condominium alternative. When choosing a property investment in the region, you’ll find three distinct districts: Bella Casa, Casa Dora, and Casa Viva.
Bella Casa features a beautiful selection of semi-detached villas and townhouses with up to 4 bedrooms. It’s ideal for high-income families, being set in green surrounds, with excellent connectivity to Dubai’s financial districts. Being the oldest development in Serena, you’ll naturally find it the most thriving, albeit with less real estate remaining for would-be investors.
Casa Dora is Portuguese-inspired in much of its architecture, offering a sumptuous range of 2 and 3 bedroom villas and townhouses. One of Dubai’s most-luxurious destinations, properties in Casa Dora can be more affordable than similar-sized dwellings found closer to downtown Dubai, and its proximity to the Emirates Road makes it easy to commute for work or play.
Casa Viva is a quiet, community-focused neighbourhood, holding 2, 3, and 4-bedroom townhouses and semi-detached villas. It’s also on the doorstep of the Sustainable City, with a public service bus stop walkable in 10 minutes.
The Rental Market in Serena
Dubai’s tax-free status, gorgeous climate, and low-crime levels have opened the region up to countless foreign workers. With expat numbers only set to increase in future, rental properties are in high demand.
- Average rental price for Serena properties: AED 154,556 | GBP 33,041 per annum
- Average gross yield for 3-bedroom properties in Serena: 6.3%
Serena’s rental market is dominated by villas and houses, so those looking to invest in a buy-to-rent property will need to appeal to working couples or families. Whilst there is a selection of one-bedroom apartments in the region, the majority of properties boast two bedrooms or more.
Serena real estate outlook
An exciting future beckons for investors of real estate in Serena. The style of architecture, excellent amenities, and distance from the country’s main conurbation offer a unique opportunity.
As of November 2023, the average sales price for a 2-bedroom villa or townhouse is AED 1.8M. This converts to an average yearly rental price of AED 135,500 with a yield of 7.10%.
Throughout 2023, average property prices experienced a 14% rise. As the final large property development comes to a close in the area, demand for property is likely to become ever more competitive.
Serena location and lifestyle
Serena villas and townhouses are among the country’s most luxurious locations. Residents live in close proximity to a huge array of facilities, including schools, sports venues, and natural beauty spots.
Education
Serena has an excellent choice of education for those with babies or children. GEMS Metropole School follows the UK’s National Curriculum, and you’ll also find Fairgreen International School, and GEMS Vertus School just a short drive away from the region’s main developments. Serena offers Blossom Mudon Nursery, Creakids, and Step-by-Step.
Healthcare
A 10-minute drive from Serena takes you to Aster Medical Centre, a hospital with an excellent reputation amongst foreign investors in the area. A similar distance travelled will also lead you to the Aster and Mediclinics – both situated in the Arabian Ranches region of the country.
Shopping
Serena’s shopping experience is steadily growing in line with its three main property developments. The Community Centre’s range of retail outlets is increasing, with entertainment facilities on site. You’ll also find the Village Community Mall, around 10 minutes’ drive away. Alongside many smaller stores, Serena has a great selection of supermarkets within a 15-minute drive.
Leisure activities
Serena’s residents don’t just live in a stylish idyll – there’s a vast amount of things to do just a short drive away. You’ll find premium spas, gyms, and parks in abundance, and those with children – or simply young at heart – will never tire of the IMG Worlds of Adventure Theme Park; found just over 15 minutes’ drive away.
A sumptuous selection of white sandy beaches can be reached within half-hour’s drive, including the famous Marina Beach. Keen golfers can find a delightfully challenging course in the nearby Arabian Ranches, and two popular attractions – the Butterfly and Miracle Gardens – are also within driving distance.
What is the mix of off-plan and completed properties in Serena?
As of January 2024, the majority of Serena’s properties are completed, or ‘ready’. The region is dominated by its three main developments – Bella Casa, Casa Dora, and Casa Viva. The latter of these was completed in 2020.
WHAT INVESTMENT BUDGET DO YOU NEED TO BUY PROPERTY IN SERENA?
Prices in Serena start at AED 1,800,000, for a 2-bedroom villa or townhouse. If you’re investing in property to actually live in yourself, you’ll also need to factor in visa fees, school fees, and any insurance required.
IS SERENA A GOOD PLACE TO LIVE?
Serena is a residential area for couples and families, with great options for education, healthcare, and entertainment virtually on your doorstep. Most tourists prefer Downtown Dubai for their vacation, given it’s the busiest region in the country, whereas Serena is dominated by those staying long-term.
WHO IS THE DEVELOPER OF SERENA?
Serena has been created by Dubai Properties, one of the UAE’s most prestigious developers. Operating for 18 years in residential real estate, Dubai Properties adapt to the needs of the international investment market, with high-class residences in Serena, Business Bay, Dubailand, and more.
