Serena

Serena is a Dubai Properties townhouse community in Dubailand, built as three clusters, Casa Dora, Casa Viva and Bella Casa, around pools, parks and play areas. It is a quiet family address where children play in the communal gardens after school. Between January and September 2026 the Dubai Land Department registered 60 sales here worth AED 190M, all townhouses and villas, at a median AED 1,291 per sq ft. The median three-bedroom sold for AED 3.3M and the bottom tenth of sales started at AED 2.5M. Quarterly price ranges overlapped through the year, on small samples. Ready three-bedroom townhouses return 4.8% gross: a median Ejari rent of AED 160,000 a year (July to September 2026) against a median sale value of AED 3.3M, close to the citywide villa average of about 5% (Cavendish Maxwell, H1 2026). Serena is listed in the AED 6bn RTA and Dubai Holding infrastructure agreement signed in March 2025, which names no specific works. Serena suits families who want a completed townhouse with a garden under AED 3.5M and plan to hold. It suits investors less: the market is small, and the yield sits at the citywide villa average.