Dubai · Location Guide
Serena
Dubai Properties · Dubailand · Townhouses
Overview
Serena is a Dubai Properties townhouse community in Dubailand, built as three clusters, Casa Dora, Casa Viva and Bella Casa, around pools, parks and play areas. It is a quiet family address where children play in the communal gardens after school. Between January and September 2026 the Dubai Land Department registered 60 sales here worth AED 190M, all townhouses and villas, at a median AED 1,291 per sq ft. The median three-bedroom sold for AED 3.3M and the bottom tenth of sales started at AED 2.5M. Quarterly price ranges overlapped through the year, on small samples. Ready three-bedroom townhouses return 4.8% gross: a median Ejari rent of AED 160,000 a year (July to September 2026) against a median sale value of AED 3.3M, close to the citywide villa average of about 5% (Cavendish Maxwell, H1 2026). Serena is listed in the AED 6bn RTA and Dubai Holding infrastructure agreement signed in March 2025, which names no specific works. Serena suits families who want a completed townhouse with a garden under AED 3.5M and plan to hold. It suits investors less: the market is small, and the yield sits at the citywide villa average.
Highlights
- Completed townhouses by Dubai Properties in three clusters: Casa Dora, Casa Viva and Bella Casa
- Median AED 1,291 per sq ft and AED 3.3M for a three-bedroom (DLD, Jan to Sep 2026)
- One in ten 2026 sales was about AED 2.5M or less
- Small market: 60 sales in nine months, so price each home on its own comparables
- Listed in the RTA and Dubai Holding AED 6bn infrastructure agreement (March 2025), which names no specific works
How much is a townhouse in Serena in 2026?
Between January and September 2026 the median three-bedroom sold for AED 3.3M and one in ten sales was about AED 2.5M or less (DLD). All sales were completed townhouses and villas, at a median AED 1,291 per sq ft.
What rental yield does Serena give?
Three-bedroom townhouses return 4.8% gross: the median Ejari rent registered July to September 2026 (AED 160,000 a year) over the median ready sale value January to September 2026 (AED 3.3M), same bedroom count. That is close to the citywide villa and townhouse average of about 5% gross that Cavendish Maxwell reported for H1 2026.
Who develops Serena?
Serena is a Dubai Properties community. Its three clusters, Casa Dora, Casa Viva and Bella Casa, recorded 21, 21 and 18 sales in the first nine months of 2026.
Is Serena easy to resell?
It is a small market, with 60 sales in nine months. Homes sell, but each one is priced against a handful of comparables, so buy at or below the cluster's recent sales.
Data as of September 2026
- Dubai Land Department open data, transactions, 1 Jan - 30 Sep 2026
- Dubai Media Office, RTA and Dubai Holding AED 6bn agreement, 2 Mar 2025
- Cavendish Maxwell H1 2026 (Zawya), H1 2026
- Dubai Land Department open data, Ejari rent contracts (villas and townhouses), 1 Jul to 30 Sep 2026
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Serena Investment Guide: Prices, Rental Yield, Off-Plan Projects
Reviewed by Juan Mejia · 29 October 2026
Serena, Dubailand
Serena is a completed Dubai Properties townhouse community in Dubailand. M&M Real Estate’s market guide records 60 sales worth AED 190 million from January to September 2026, giving investors a local reference for pricing.
M&M’s advisory team offers a direct conversation about current opportunities, pricing and the Serena area. Speak with the team about Serena pricing and the next step for your investment plan.
Speak with an M&M advisor
Serena prices give buyers a clear starting point
M&M’s Serena location guide reports a median price of AED 1,291 per sq ft and a median sale price of AED 3.3 million for three-bedroom homes. Both figures are based on Serena sales from January to September 2026.
January to September 2026 is the period covered by the figures above. A specific townhouse can differ in price according to its layout, condition and position within the community.
Assessing rental yield for Serena townhouses
Gross yield measures rent against the purchase price before running costs.
To assess net income, include the townhouse’s service charge, letting costs, maintenance and any period without a tenant.
Buyers comparing a different layout or a planned rental strategy need the figures for that specific property.
Serena off-plan projects and ready homes are different searches
Because Serena is a completed townhouse community, the figures here concern ready-home sales. The community is arranged across Casa Dora, Casa Viva and Bella Casa.
For a closer look at one of its clusters, read the Casa Viva project guide. It covers completed townhouses and villas, community facilities and the Spanish Plaza.
Buyers focused on new construction can compare off-plan projects in Dubai or off-plan villas in Dubai. These pages help frame a wider search; assess Serena’s completed-home sales on their own terms.
M&M supports the full Serena purchase decision
A Serena investment depends on the home as well as the community. M&M’s advisory team offers a direct conversation about current opportunities, pricing and the Serena area.
M&M’s Dubailand property guide compares neighbourhoods across the district. For a townhouse search, its townhouses for sale in Dubai page describes recommendations based on budget, lifestyle, family requirements and investment objectives.
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Bring your budget, preferred layout and rental plans to a conversation with M&M. Discuss Serena pricing and current opportunities with M&M’s advisory team.
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Why buyers use M&M for Serena advice
M&M’s Serena guide describes the community as a family option for buyers seeking a townhouse with a garden under AED 3.5 million. Use that stated fit alongside the recorded sales data and the costs of the individual home.
Serena is a townhouse community within Dubailand
Dubailand is an inland district extending either side of Sheikh Mohammed Bin Zayed Road (E311) and along Al Ain Road, as described in M&M’s Dubailand area guide. Serena itself is grouped into Casa Dora, Casa Viva and Bella Casa.
Pools, parks and play areas are among Serena’s community facilities. The Casa Viva guide adds details on landscaped gardens, recreational spaces, fitness facilities and local retail and dining options.
Location context: Use the Dubailand guide for the wider district and the Serena area guide for community-level pricing, clusters and facilities. This gives an overseas buyer a district-to-community view before comparing specific homes.
A Serena market review grounded in local evidence
M&M’s Serena guide brings together local transaction figures, median prices, a reported gross yield and a description of community facilities. These details give buyers a market reference for comparing a townhouse and its rental costs.
For a specific home, an advisor can discuss how its condition, layout, service charge and expected rent fit the buyer’s investment plan. Serena’s reported figures describe the area; the individual property determines the final cost assessment.
M&M describes Serena as a completed community, and its Serena market figures cover ready-home sales and rental yield. Buyers seeking new construction can browse M&M’s Dubai off-plan guide and off-plan project pages.
What are Serena service charges?
M&M’s published Serena guide does not state a service-charge rate. Include the charge for the specific townhouse in a net-income assessment alongside maintenance, letting costs and vacancy.
What facilities does Serena offer?
M&M describes pools, parks, communal gardens and play areas across the community. The Casa Viva guide also lists fitness facilities, recreational spaces and local retail and dining options.
Who developed Serena?
Serena is a Dubai Properties townhouse community. M&M’s Dubai Properties developer guide gives background on the developer and its communities.
How can an overseas buyer assess a Serena purchase?
Start with the buyer’s budget, preferred layout, holding period and rental plan. An M&M advisor can review the relevant Serena figures and discuss purchase support and rental setup.
Plan your next step in Serena
Prepare your budget, preferred townhouse layout and intended rental approach. Speak with an M&M advisor to discuss Serena pricing, current opportunities and the costs to include in your assessment.
Speak with an M&M advisor
Figures are past data from the sources named; this article is general information and not tax, legal or financial advice, and returns are not guaranteed.
Frequently asked
What does Serena investment mean?
Serena investment means assessing a townhouse in the community for purchase and rental potential, using the individual home’s price and costs in your decision.
Where is Serena in Dubai?
Serena is in Dubailand, an inland district with communities along the E311 and Al Ain Road corridors. M&M’s Dubailand guide gives the wider area context.
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